The Manager, Data Intelligence is responsible for developing strategic data-driven marketing plans and measuring their performance. The role will scope and fulfill data-driven approaches through partnership with our Client Services team and coordination with our Campaign Execution team to deliver them. He/she works across the Data Intelligence & Analytics team to implement data, direct marketing, digital, and/or cross-channel marketing initiatives with particular emphasis on measurable strategies to drive program performance and insight.
A successful candidate will be comfortable with numbers and has ample experience analyzing and mining historical data. He or she should not only comprehend multiple types of information, but also be able to glean trends and behaviors that will help define campaign targeting and success. Ideal candidates are skilled in working across differing data and marketing analytics platforms and data sets and can collaborate with and communicate information to clients and third parties.