Rauxa

  • Marketing Data Analyst

    Job Location US-NY-New York | US-NY-New York
    Job ID
    2018-1925
    Category
    Data & Analytics
  • Overview

    The Marketing Data Analyst is primarily responsible for direct mail, email, and online marketing campaign analysis, insights, and reporting for assigned clients. The role serves as a key Marketing Analytics team member in measuring performance of marketing initiatives and making proactive recommendations that deliver the key performance goals of the agency’s clientele.

    What you'll do:

    • Create custom reports and dashboards, audit performance on an on-going basis, and build automated reports where relevant
    • Build and distribute repeatable reports and performance metrics/insights on client marketing campaigns
    • Collect, maintain, manage, interpret and analyze data received from internal and external data sources
    • Proficient with Excel when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance
    • Experience with data visualization and analytic dashboard development in Tableau
    • Report requirements collection/analysis, writing SQL, extracting structured data sets, building reports
    • Perform ad hoc analysis and data investigation/ discovery to identify and/or explain business and marketing trends or anomalies
    • Analyze marketing channel and website performance data for assigned projects and develop recommendations on ways to further optimize for performance
    • Work cross-functionally to help inform the agency and clients on key learnings from data analysis

    Who you are:

    • Able to perform in a highly analytical role delivering actionable marketing campaign insights
    • Ability to deep dive into performance data on a daily basis, drawing conclusions and making optimization recommendations
    • Highly analytical, focused on informing performance optimization based on gathering and examining data from multiple sources
    • Excel guru when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance
    • Deep knowledge of web analytics tools (Adobe Analytics, Google Analytics, Optimizely, etc.)
    • Ability to adapt to evolving business requirements and objectives in a fast-paced environment 

    REQUIREMENTS:

    • Bachelor’s degree in Marketing, Business or equivalent relevant experience
    • Minimum of 1-2 years experience working with consumer databases and exposure to data-driven marketing programs
    • Advanced skills with Excel, Visio, and PowerPoint
    • Experience with online tracking and reporting tools such as Google Analytics, DoubleClick DART, and Omniture
    • Proficiency with SQL
    • Experience with Marketing Automation Platform, Marketo is required
    • Report creation experience with business intelligence tools (e.g. Cognos, Business Objects, MicroStrategy) preferred

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