• Senior Campaign Operations Specialist

    Job Location US-NY-New York
    Job ID
    Data & Analytics
  • Overview

    Raxua is seeking a Senior Campaign Operations Specialist to lead effective and efficient email marketing and direct mail campaigns, including execution, development, measurement, and analysis for campaigns. You have hands-on experience building dynamic emails, working with automated marketing campaigns, measuring results, and driving optimizations. 

    What you'll do:

    • Manage email campaigns by overseeing daily email operations, and coordinate email production and QA processes to ensure emails are accurate and deployed on time. 
    • Maintain and analyze weekly and monthly reports for email KPI results diving into subject line open rates and creative review click-through rates. 
    • Optimize emails for both desktop, tablet and mobile devices. 
    • Pull accurate lists, partnering with CRM team on segmentation and testing, to deploy emails that meet the business goals and email best practices. 
    • Monitor and maintain email deliverability best practices and file clean-up (unsubscribes, inactive, bounces, etc.). 
    • Identify and develop new automations/triggers to increase customer engagement, website traffic, customer lifetime value, and familiarity with drip campaigns. 
    • Manage direct mail programs, processes, and materials to insure effective and on-time results for Rauxa’s clients. 
    • Works with internal teams to track and evaluate direct mail program effectiveness and make recommendations for improvements. 

    Who you are:

    • You are skilled with HTML, CSS, and dynamic scripting. 
    • You have 5+ years of extensive, hands on experience with CMS systems, such as Responsys, Pardot, Salesforce Marketing Cloud, Epsilon, IBM/Silverpop, etc. 
    • You are experienced using email delivery tools, e.g. Litmus, Return Path, etc. 
    • You have the ability to work with Email automation systems such as Salesforce Marketing Cloud, Marketo, or Eloqua etc. 
    • You have experience working with SQL queries. 
    • Strong analytical skills (including strong experience with Microsoft Excel) and experience with reporting and data analysis is a big plus. 
    • You are comfortable working in a fast pace and high-growth environment with tight deadlines and are willing to “roll-up your sleeves” to drive results. 
    • Excellent verbal and written communication skills. 
    • Bachelor’s degree, preferably in Mathematics or Economics. 


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