Rauxa

  • Executive Vice President, Strategy

    Job Location US-NY-New York
    Job ID
    2018-1873
    Category
    Strategic Planning
  • Overview

    The Executive Vice President, Strategy (EVP, Strategy) is a senior agency executive and thought leader who will provide strategic leadership for a top-tier client across all lines of business and define the strategic roadmap for how Rauxa will take the client’s business to the next level.  The EVP, Strategy identifies consumer insights and transforms them into actionable strategies and programs that achieve brand objectives.  He or she partners with Account Leadership and the Chief Creative Officer to sell through strategic visions, recommendations, and transformational ideas to clients.

     

    The EVP, Strategy should have a data-driven perspective on the marketing landscape, with the proven ability to use data and technology as modern levers for driving strategy and change to client business as well as demonstrated experience as a thought leader in data-driven relationship marketing, CRM, and digital marketing. 

    What you'll do:

    • Oversee the on-going review of client objectives and input to develop short-term and long-term integrated marketing strategies that are innovative and drive results
    • Serve as a thought leader and subject matter expert on 1:1 relationship marketing, CRM and digital marketing best practices with key client(s)
    • Direct overall development of all strategic recommendations to key client(s), reviewing all strategic recommendations developed by Strategy staff and being responsible for overall quality
    • Present strategic recommendations and visions to clients with emphasis on value added by concepts and strategies developed by agency
    • Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
    • Partner with Account and Creative leadership and teams to sell recommended work to the clients
    • Foster positive relationships between Strategy teams and other agency departments with a high degree of collaboration
    • Lead, inspire, and mentor a team and conduct annual performance reviews for direct reports

    Who you are:

    • A strong inspirational leader with proven management skills and excellent delegation abilities
    • An expert in 1:1 relationship marketing, CRM and digital marketing with an advanced understanding of integrated marketing principles
    • A strategist with the strong ability to assess and analyze client objectives to produce and recommend best in class marketing solutions
    • A subject matter expert in the development of integrated 1:1 relationship marketing strategies across multiple platforms including direct mail, print, email, digital, and social media 
    • A presenter of unparalleled ability to compel an audience through oral and written excellence

     

    Other Required Experience:

    • BA/BS Marketing or Communications degree
    • Minimum of 15 years of work experience, with extensive 1:1 relationship, CRM and digital experience
    • Experience working at a digital or marketing agency strongly preferred.

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