Rauxa

  • Content Strategist (Freelance)

    Job Location US-CA-San Francisco | US-Global
    Job ID
    2018-1848
    Category
    Strategic Planning
  • Overview

    The Content Strategist is responsible for supporting consumer and B2B Content Strategy efforts within an integrated advertising agency. This position is 30-40hrs/week, on-site the majority of the time, at least 3 months with the possibility to extend.

    What you'll do:

    • Bring brand stories to life in compelling ways for customers and prospects
    • Take complex client asks and simplify them into actionable strategies
    • Help define content strategies that enhance the customer experience
    • Provide direction, key insights and content strategy documents to guide marketing plans and initiatives
    • Audit content in the digital landscape and make strategic recommendations
    • Monitor social media conversations and identify trends
    • Write content briefs and content outlines for brand pages, content marketing assets, blog posts, online video and social content
    • Spark content ideas with creative teams
    • Guide and build editorial calendars  
    • Research and organize sources to provide insights and documentation
    • Monitor and quality-control copy during development and production
    • Amplify quality of copy decks, infographics, and other digital output
    • Provide metadata for web pages and image

    Who you are:

    Experience:

    • 5+ years in a similar lead content marketing role
    • Content creation and storytelling through brands’ owned content channels
    • Advising clients on content pillars, curating opportunities and content marketing
    • Collaborating with internal stakeholders (account/creative/data/technology) and presenting strategic ideas
    • Overseeing content development (online/offline/video) and quality to meet user expectations and drive results
    • Editorial calendar planning and journey mapping across channels, direct mail, websites, social, content hubs or blogs 

    Requirements:

    • Self-driven with the ability to work and consult independently
    • Great communication and client presentation skills
    • Client collaborator/partner and content hub editor
    • Familiarity with copy development process and content marketing
    • Expertise using PowerPoint (and/or Keynote)
    • Familiar with Excel for building content matrices and mining data
    • Foundational understanding of front-end website development and SEO
    • Knowledge of CMS tools for content input and site or blog maintenance
    • Bachelor’s degree (or higher) with focus in Marketing or Communications

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed