Rauxa

  • Digital Media Supervisor

    Job Location US-NY-New York
    Job ID
    2018-1820
    Category
    Other
  • Overview

    Rauxa is looking for a Digital Media Supervisor for our growing NYC office!

     

    This position requires one part experience, and two parts entrepreneurial spirit. Responsibilities encompass management of a(n) account(s), overseeing digital/print strategic plan development and all aspects of buying & execution. In addition, this person will help educate the agency of the latest marketplace offerings & help create the vision of Rauxa’s media practice.

     

     

    What you'll do:

     33% Marketplace Knowledge & Industry Expert

    • Develop client strategy and investment plan that combine historical and industry knowledge for Display, Mobile, Video, Social
    • Build and present media recommendations with accuracy and confidence
    • Seek new opportunities to continually evolve client and agency business
    • Provide POV’s on landscape changes & innovations to share with internal & external teams
    • Forge relationships with top digital publishers & vendors
    • Develop case studies to be used for client and new business

     

    33% Grow & Develop Agency Digital Practice

    • Train junior staff members and lead in plan development and executional excellence
    • Simplify/educate cross-function teams on all aspects of digital media process (planning, buying, execution, analysis, creative best practices)
    • Provide clear and defined goals for each campaign to meet client objectives
    • Develop campaign brief that align with client objectives and accompanying media strategy

     

    34% Campaign Execution

    • Monitor and maximize budgets in accordance with client objectives
    • Assist in development of all relevant digital documents (plans, specs, TI sheets, IO’s)
    • Monitor media campaigns with campaign goals in mind to ensure media delivery, performance and develop learnings to be applied in future campaigns
    • Provide optimization recommendations, new opportunities or creative insights that will increase campaign performance

     

     

    Who you are:

    • Strong quantitative and analytical skills
    • Detail oriented with exceptional critical thinking and problem solving skills
    • Ability to multi-task, work successfully with teams, and work under pressure
    • Ability to analyze, evaluate, and effectively communicate various media research data
    • Proficient in using standard online media research and planning tools (e.g. MRI, Nielsen, Simmons, comScore)
    • An understanding of SEM helpful, not required
    • Ability to understand client goals and translate into media strategy
    • Process oriented and able to manage all aspects of campaign
    • Flexible, nimble and adapts easily
    • Entrepreneurial

     

     Education/Experience Required:

    • Marketing agency experience required
    • Bachelor’s degree, or equivalent work experience
    • 3+ years of experience in digital media planning & buying
    • Experience determining reporting metrics and interpreting results
    • Experience using 3rd party ad serving technologies (DCM, Sizmek, Innovid).

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