Rauxa

  • Campaign Specialist

    Job Location US-WA-Seattle
    Job ID
    2018-1794
    Category
    Data & Analytics
  • Overview

    The Campaign Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of the client’s objective. This includes ownership of the setup, maintenance, and review of reoccurring and triggered email communications and deployment of promotional emails. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns.

    What you'll do:

    • Building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns using industry best practice.
    • Performs day-to-day campaign management activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
    • Build and manage email lists
    • Ensure emails follow industry policies and best practices.
    • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
    • Measure the effectiveness of marketing campaigns and communication programs and strategies and suggest improvements
    • Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.

    Who you are:

    • You have 3+ years marketing experience creating and managing email campaigns
    • You have experience with the marketing automation software Responsys and EMD
    • You have a bachelor's degree (preferably in Internet Technologies, Computer Science, Marketing or interdisciplinary)
    • You have a strong understanding of Triggered email programs
    • You have excellent analytical and problem-solving skills
    • You have excellent written and verbal communication skills
    • You have experience building email personalization strategies
    • You have strong project management skills
    • You have strong attention to detail, accuracy and follow up

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