Rauxa

  • Associate Creative Director - Copywriting

    Job Location US-NY-New York
    Job ID
    2018-1780
    Category
    Creative
  • Overview

    Responsible for the development of compelling communications that drive response, enhance brands and create consumer-to-consumer dialogs.  Takes creative briefs and works with Account, Strategy, Data, and Creative teams to develop concepts and strategies.  Oversee and execute cross-channel concepts through rounds and release.  In certain cases, serves as day to day creative lead on specified account(s).

    What you'll do:

    • Responsible for the creation, conceptualization and copywriting of campaigns;
    • Responsible for managing the work of Copywriter and Art Director teams;
    • Leads and provides creative direction and inspiration to teams;
    • Develops and writes creative copy that is innovative and compelling in line with client brand;
    • Ensures concepts and copy created by the agency are on strategy and  cost-effective to produce;
    • Works closely with in-house and freelance creative teams to develop creative concepts;
    • Oversees the development of copy for new business pitches;
    • Recommend improvements and changes to the agency’s processes and procedures and employ best practices;
    • Develop and grow the skills and experience of the creative team members and seek and hire new talent as required;
    • Ensures concepts, rounds and final copy are correct and error free, including grammar, terminology, and spelling.
    • Collaborates with Strategic Planning to incorporate consumer insights into concepts and executions.
    • Contributes to the development and maintenance of Rauxa’s creative culture.

    Who you are:

    • Strong understanding of integrated direct marketing principles;
    • Strong understanding of strategic direction;
    • Excellent conceptual and copywriting skills;
    • Excellent knowledge of client business and creative landscape;
    • Proven staff management skills with experience in handling direct reports;
    • Ability to adapt quickly to changing priorities and simultaneously handle multiple projects with total accuracy and attention to detail;
    • Work well as a team player in a flexible, dynamic and fast-paced environment;
    • Excellent communication and presentation skills;
    • Excellent visual and verbal communication skills;
    • Highly motivated self-starter with a can-do attitude.

     

    • Education/Experience:
    • Bachelor of Journalism, English or equivalent work experience;
    • Minimum of 7 years experience as integrated marketing copywriter;
    • Robust cross-channel portfolio with a focus on direct marketing campaigns.

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