Rauxa

Community Manager

US-NY-New York
Job ID
2017-1745
Category
Strategic Planning

Overview

The Community Manager develops a deep understanding of our clients’ brand voice and takes ownership of social media engagement. S/he is responsible for managing communications within social media channels (i.e.: Facebook, Twitter, Pinterest, Instagram, and YouTube) to schedule, track and respond to posts and comments. S/he brings passion and skill to further engage consumers, extend brand awareness, and attract new customers or new fans of the brand.

What you'll do:

  • You will manage the execution of social media strategies and campaigns, including posting and monitoring content owned and earned, as well as managing communities and crafting online responses 
  • You will create, manage and grow clients’ presence through blogs, Twitter, Facebook, Instagram, Pinterest, YouTube, Snapchat, and other emerging and/or strategically relevant social platforms
  • You will build content calendars and plan optimized content for each platform 
  • You will collaborate with Senior Strategists and client stakeholders in the development of brand voice and strategic plans to provide direction for the clients’ social media communications
  • You will leverage measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
  • You will partner with account teams to manage social media and content budgets
  • You will collaborate with the agency’s creative team to develop and deliver digital content, edit copy, select/edit images and video in order to craft compelling social media posts that drive consumer acquisition, engagement, retention and/or further brand awareness
  • You will stay current on the pulse of social trends, competitive analysis, new platform features and best practices; provide channel and community insights with actionable next steps on an ongoing basis
  • You will work within client’s legal and brand social guidelines

Who you are:

  • You are a passionate, results-driven social media native who stays a step of ahead of social media trends
  • You are an excellent writer with the proven ability to be concise, yet impactful in brand voice, who also has the speed and ability to react and act in a timely fashion
  • You are a creative thinker, with an ability to use both data and intuition to drive and influence decisions
  • You are a proactive go-getter who takes the initiative to get things done and constantly reflects on and optimizes your work

Requirements:

  • At least 2 to 3 years of experience growing online communities and managing social media campaigns with a range of account types (from CPG to professional services)
  • A proven track record of results with both organic and paid social media management tracking tools preferred (such as Google Analytics and Facebook Insights)
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices
  • Analytical ability to translate data into actionable insights, must have solid understanding of social analytics and reporting with tools like Crimson Hexagon and Spredfast
  • Strong verbal and written communication skills with an ability to present information in group environments
  • Desire to work in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project timeframes
  • A Bachelor’s degree or higher in Marketing, Communications, Advertising or a related field

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