Rauxa

VP, Media

US-NY-New York
Job ID
2017-1717
Category
Other

Overview

The VP Media serves as the senior media expert for the agency and is responsible for ensuring media strategies and deliverables exceed the requirements of the client.  This includes leading and managing relationships between internal teams and clients to maintain and expand business within existing client accounts and help uncover new business opportunities; providing industry expertise and thought leadership on new media venues, trends, risks, opportunities and resources; and sharing/disseminating information to ensure that all team members have the knowledge to become interactive media consultants to our clients.  

What you'll do:

  • Demonstrate expertise in and knowledge of online advertising, media planning/buying, and industry trends by increasing visibility of the agency's credentials in the discipline both internally and externally. 
  • Research, analyze, and monitor the impact of financial, technological, and demographic factors on the digital media space in order to capitalize on market opportunities for clients and minimize the effects of competitive activity.
  • Guide the media department in the development and execution of innovative media strategies and programs. Spearhead the development of program strategies and analyses for clients.
  • Maintain ultimate accountability for the quality, strategy, and integrity of all media plans/strategies/services delivered to clients, resulting in the cultivation of client loyalty and retention.   
  • Engage clients and client teams to evaluate the success or failure of all advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate. 
  • Analyze program results, translate the data, and use it to create internal and external tools and references.
  • Collaborates with internal client teams to identify opportunities for growth within existing client accounts and presents new ideas to clients on an ongoing basis.
  • Contribute to new business efforts as a Media. Review and approve plan estimates for new business opportunities.
  • Monitor trends in the marketing and advertising industry and ensure the Media Department (and our agency) is prepared for potential changes within the sector and positioned for success as an industry leader.
  • Implement departmental policies and practices and manage the department's financial performance (profit and loss).
  • Develop, implement, and monitor success of media/vendor.

Who you are:

  • You are a seasoned media pro who has a track record of building and maintaining strong client relationships, outstanding management skills, and has overseen all aspects of integrated media planning and activation.
  • You have over 15 years of media, advertising and marketing industry experience.
  • You are an expert in all forms of media, online/digital, and offline/traditional.
  • Conversant in earned, owned and shared media forms.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed