• Data Lead Analyst

    Job Location US-NY-New York
    Job ID
    Data & Analytics
  • Overview

    Rauxa is looking for an outstanding Data Lead, someone known for incredible strategic thinking, brilliant client interaction and stellar management skills.

    What you'll do:

    As a Data Lead/Associate Director you will be charged with working alongside the integrated Rauxa team to understand the business goals and needs of our clients and making recommendations that help our clients improve their business. We’ll look to you to understand how data flows and how it connects at the enterprise level from multiple data sources. You’ll evaluate existing infrastructures against other solutions and provide a POV to the client as to how to move forward in terms of software editions and database and infrastructure recommendations. You’ll manage a data team to derive actionable insights and recommendations from large complex data sources to help clients maximize the contribution of their campaigns towards overall business goals and objectives. You will have a strong background in Media Channels (SEO, PPC, Display, Affiliates, and Social) with an in-depth understanding of data techniques and analytics concepts.

    • Maintaining functional expertise in areas like database marketing, integrated channel marketing, analytic tools and techniques, and other infrastructure
    • Developing smart and compelling client presentations
    • Create and manage a meaningful customer segmentation and contact strategy in collaboration with the Analytics team, executing timely and accurate deliveries of marketing strategies and technology to achieve business goals.
    • Establish and implement best practices for database marketing processes, measurement, evaluation, data capture, maintenance and customer/prospect list selection; tracks and communicates program results. 
    • Lead the design and development of CRM infrastructure by defining CRM infrastructure business requirements and providing leadership for the installation, configuration, support and proper architecture.

    Who you are:

    • 6 years of progressive experience.
    • Expertise with CRM and database marketing.
    • Insights, Reporting and Customer Database Analytics: Manage, design and deliver analyses supporting CRM activation.
    • Experience with Data Architecture, particularly with evaluating existing infrastructure, conducting discovery, and making recommendations.
    • Solid understanding of how CRM works and the ability to act as an advisor.
    • The ability to travel 2-3x monthly.


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