Rauxa

Marketing Intelligence Analyst

US-NY-New York
Job ID
2017-1657
Category
Data & Analytics

Overview

The Marketing Intelligence Analyst manages and documents data strategies for prospects and clients, including marketing strategy development, campaign strategy and reporting/analytics. This position is responsible for developing effective, executable, data-driven marketing strategies. The Marketing Intelligence Analyst provides an insight-driven perspective on marketing strategy and campaign execution that is based on analytics.

 

Responsibilities

  • Reviews client objectives and input and develops short and long-term data marketing strategies for the client, including:
    • Campaign data strategies and test designs
    • Report metric identification and report review
    • Marketing data infrastructure development
  • Documents data marketing strategies at both the high level and campaign-specific level in analytic plans, data strategy briefs and in strategy sections of the job launch brief
  • Analyze marketing channel and website performance data for assigned projects and develop recommendations on ways to further optimize for performance
  • Build and distribute repeatable reports and performance metrics/insights on client marketing campaigns
  • Work cross-functionally to help inform the agency and clients on key learnings from data analysis
  • Works cross-functionally within the agency to ensure the successful execution of client and agency strategies, especially with Campaign Execution and Reporting/Analytics groups in Data Services
  • Reviews reporting/analytic outputs and provides insights and recommendations
  • Oversees activities of vendors utilized to support assigned projects ensuring accurate and on-time deliveries within prices quoted

Implements assigned projects / initiatives and manages them to timely completion

Qualifications

  • Able to perform in a highly analytical role delivering actionable marketing campaign insights
  • Highly analytical, focused on informing performance optimization based on gathering and examining data from multiple sources
  • Excel guru when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance
  • Ability to adapt to evolving business requirements and objectives in a fast-paced environment
  • Excellent Organization and Project Management skills
  • Advanced understanding of data marketing principles for direct mail, email, digital and social marketing
  • Highly creative with first-rate conceptual, visual and writing skills
  • Strong deadline orientation and ability to effectively prioritize and meet deadlines
  • Advanced skills with Excel and PowerPoint
  • Bachelor’s Degree in Marketing, Computer Science, Business, or equivalent relevant experience
  • Minimum of 3 years experience in data driven marketing
  • Blend of technical and marketing experience in a Marketing Department or Agency environment preferred
  • Experience with campaign management and reporting tools preferred

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed