Rauxa

Analyst, Marketing Analytics

US-CA-Orange County | US-WA-Seattle
Job ID
2016-1566
Category
Data & Analytics

Overview

The Analyst, Marketing Analytics is primarily responsible for direct mail, email, and online marketing campaign analysis, insights, and reporting for assigned clients. The role serves as a key Marketing Analytics team member in measuring performance of marketing initiatives and making proactive recommendations that deliver the key performance goals of the agency’s clientele.

 

Responsibilities

  • Analyze marketing channel and website performance data for assigned projects and develop recommendations on ways to further optimize for performance
  • Build and distribute repeatable reports and performance metrics/insights on client marketing campaigns
  • Create custom reports and dashboards, audit performance on an on-going basis, and build automated reports where relevant.
  • Work cross-functionally to help inform the agency and clients on key learnings from data analysis

 

Qualifications

SKILL SET/KNOWLEDGE REQUIRED:

  • Able to perform in a highly analytical role delivering actionable marketing campaign insights
  • Ability to deep dive into performance data on a daily basis, drawing conclusions and making optimization recommendations
  • Highly analytical, focused on informing performance optimization based on gathering and examining data from multiple sources
  • Excel guru when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance
  • Deep knowledge of web analytics tools (Adobe Analytics, Google Analytics, Optimizely, etc.)
  • Ability to adapt to evolving business requirements and objectives in a fast-paced environment

EDUCATION/EXPERIENCE REQUIRED:

  • Bachelor’s degree in Marketing, Business or equivalent relevant experience
  • Minimum of 1-2 years experience working with consumer databases and exposure to data-driven marketing programs
  • High proficiency with SQL
  • Report creation experience with business intelligence tools (e.g. Cognos, Business Objects, MicroStrategy) preferred
  • Experience with Tableau is preferred
  • Experience with online tracking and reporting tools such as Google Analytics, DoubleClick DART, and Omniture is highly preferred
  • Advanced skills with Excel, Visio, and PowerPoint

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