• Senior Analyst, Data Intelligence

    Job Location US-NY-New York
    Job ID
    Data & Analytics
  • Overview

    The Senior Analyst, Data Intelligence is responsible for developing and executing marketing analytic strategies and partnering with our Client Services team to present, sell, and deliver them to assigned clients. He/she works across the Data Strategy & Analytics team to implement performance measurement and analytic initiatives, as well as related reporting and presentations.


    Strong direct mail and email marketing analytics experience and SQL skills are required. 



    What you'll do:

    • Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
    • Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including but not limited to direct marketing, cross-channel campaigns, digital advertising, promotional activities)
    • Subject matter expert for analytical tools and techniques, including advanced SQL and digital analytics packages
    • Ensure delivery and integration of conclusions/recommendations and actionable insights
    • As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
    • Identify research and analytics initiatives to support strategy development
    • Create business cases for successful analytics initiatives
    • Design and manage strategic analytic roadmaps for clients
    • Present to clients and prospective clients on results of current projects as well as new business opportunities
    • Work on-site with the client, when appropriate

    Who you are:

    • Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
    • Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)
    • Fluency in SQL is required, working knowledge of SAS, SPSS, R or any other advanced analytics software package preferred
    • Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
    • Experience in developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
    • Thorough knowledge and applied experience with marketing strategy and analytics development and delivery
    • Working knowledge of web analytics packages is required, Adobe SiteCatalyst preferred
    • Hands-on experience with data visualization and analytic dashboard development, experience with Tableau preferred
    • Strong communication skills including ability to develop presentations and present insights and recommendations
    • Ability to work in a flexible, dynamic and fast-paced team environment;
      • Proficient in Microsoft PowerPoint, Excel and Word
      • Proven track record of dealing directly with clients is required


    Education/Experience Required:

    • Bachelor’s degree in Economics, Statistics or related discipline preferred
    • Graduate degree is a plus
    • Minimum of 5 years of marketing analytics experience
    • Demonstrated experience in statistical and econometric analysis
    • Marketing agency experience strongly preferred


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